University Branding Toolbox

Here you'll find the tools to help you properly communicate SUNY Empire's brand.

Writing Style Guide

SUNY Empire adheres to AP style for print and web. The university's writing style guide includes university-approved exceptions.

Graphics Style Guide

Use this guide for approved graphic standards and approved use of the SUNY Empire logo.

Web Standards and Practices Guide

The university's Web Standards and Practices Guide is a joint project of the marketing department and Information Technology Services and is for everyone working with university webpages. The Writing for the Web section provides clear guidelines for creating online content.

With locations across the state and worldwide, it is imperative that we present a unified, consistent SUNY Empire image. Please follow these guidelines to protect our brand and messaging across all internal and external channels and audiences.

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