Empire State University Writing Guide

 

WRITING GOALS AND PRINCIPLES

With every piece of content we create, we aim to:

• Empower. We help our readers know SUNY Empire by using conversational language that motivates, informs and encourages them to take a desired action.
• Speak TO our readers, not AT them. We don’t talk at our audiences; we communicate with them. We avoid internal jargon and other grandiose academic/corporate terms and descriptions (funnel, leverage, mode, asynchronous, synchronous, nonmatriculated, etc.). We focus on our strengths in plain, everyday language.
• Educate. We tell our readers what they want and need to know, not just what internal audiences want to hear. With input from key constituents, we give our audiences the information they need and the opportunity to learn more.
• Guide. We are tour guides. We are experts. Whether we’re leading them through the application process or walking them through our online technology requirements, we communicate in a logical, friendly, down-to-earth manner.

To achieve those goals, we make sure our content is:

• Written in plain English. We use simple words and sentences and strip away arcane internal acronyms and terminology. If we must use a technical term, we briefly define it in a way everyone will understand.
• Useful. Before we start writing, we ask (and answer): What purpose does this serve? Who is going to read it? Why will they care? What do they need to know?
• Human. Quite simply, we write like humans. And to make our writing more relatable, we sometimes break a few rules. Like starting a sentence with “And.” Or “Like.” Or “Or.”
• Student centered. We are not writing academic papers, and our audience is not faculty, administration, or staff. Our copy is student-focused (or alumni-focused, as the situation warrants). In copy, pare down the use of “we” in favor of “you.” Our copy should focus on benefits to students, not a recitation of our accomplishments.
• Genuine. We need to relate to our students’/prospects’/alumni’s fears, challenges and passions and speak to them in a familiar, warm, accessible way.
• Positive. We use positive language rather than negative language. When possible, avoid words like “can’t” and “don’t.”
• Consistent. We stick to the copy and style points outlined in this guide.

VOICE AND TONE

Effective content depends upon consistent use of the SUNY Empire voice and tone.

Here’s the difference between voice and tone: You have the same voice all the time, but your tone changes. You might use one tone when you're out to dinner with friends, and another when you're meeting with your boss.

The same is true for SUNY Empire. Our voice doesn’t change, but our tone changes depending on audience and situation.

Voice

Our voice reflects our brand’s personality: reliable, hardworking, intelligent, helpful, and encouraging. Our voice is conversational and down-to-earth. It is not preachy or highbrow.

Navigating our many university processes can be confusing for prospects and students. We need to speak like a trusted advisor in this voice at all times — from initial inquiry and application to orientation, graduation, and beyond.

Tone

When writing, consider the reader’s state of mind.

• Are they nervous about applying to university and going back to school?
• Are they confused and seeking help on a technology issue?
• Are they a proud graduate eager to donate to our alumni fund?

Understanding their emotional state will help you adjust the tone accordingly.

A NOTE ABOUT OUR MASCOT, BLUE

Our mascot, Blue, captures the spirit of SUNY Empire’s personality.

She gestures and high-fives, but she doesn’t talk. With certain exceptions (such as SUNY’s Mascot Madness), we don’t write in Blue’s voice.

GRAMMAR AND MECHANICS

Language evolves over time, and social changes bring about modifications in word use. Adhering to certain rules of grammar and mechanics, however, keeps our writing clear and consistent. This section lays out our in-house style, which applies to all of our content, unless otherwise noted in this guide.

A NOTE ABOUT AP STYLE

AP style sets expectations for consistent spelling, grammar, and capitalization in written content. Although the university adheres to AP style in many cases, such as Connections magazine and press releases, there are times when it is more important to communicate in a style that fits the SUNY Empire brand and/or mirrors the way our audiences search for and talk about us. That means on occasion, we unapologetically bend or break AP guidelines in favor of a more conversational, relatable, authentic voice.

A NOTE ABOUT ACCESSIBILITY

In making our communications clear to all groups, we need to be mindful of people who have disabilities and use screen readers. Here are a few tips to keep in mind:

• Do NOT use the word ‘here’ when providing hyperlinks.
• Do NOT spell out long web addresses.

The following is an alphabetical list of common questions regarding content style and how we address them at SUNY Empire.

A NOTE ABOUT THE NEW NAME

As of March 22, 2023, SUNY Empire State College is now officially Empire State University.

The first time the university is mentioned, use "Empire State University," and use "SUNY Empire" for subsequent copy.

CONTENTS

A

a | an

Use "a" before consonant sounds:

• a historic event
• a one-year term
• a united stand

Use "an" before vowel sounds:

• an energy crisis
• an honorable man
• an MBA degree

Abbreviations and Acronyms

If there’s a chance our reader won’t know an abbreviation or acronym, spell it out the first time. Use the shortened version for all other references.

• First use: Individual Prior Learning Assessment (iPLA)
• Second use: iPLA

You don’t need the acronym in parentheses after the phrase if you don’t mention the phrase again in the article.

Don’t assume that an abbreviation or acronym is well known. SUNY, for example, is well known inside New York state. Outside New York state, SUNY is not a well known term.

If an abbreviation or acronym is well known, such as FAQ, FBI, SAT, FAFSA, GPA, etc., use it on first reference. There is no need to spell it out.

Acronyms

The "Associated Press Stylebook" cautions the avoidance of acronyms that would not quickly be recognized by a reader. There are many acronyms commonly used at Empire State University.

Do not begin a sentence with an acronym — spell out the name.

If an acronym must be used, spell it out on first reference if it is not one that would be quickly recognized by a reader.

• YES: You could benefit from an Individual Prior Learning Assessment (iPLA).
• YES: For more information, refer to our FAQ page.
• NO: Everyone is familiar with PLA and PLE.

This applies to committees, offices and programs related to the university as well.

Example: Office of Veteran Military Education (OVME)

Also see Empire State University brand name.

academic degrees

Lowercase and use an apostrophe in bachelor’s degree and master’s degree. Lowercase associate degree and do not use an apostrophe.

• associate degree (it is NOT an associate’s degree)
• bachelor’s degree
• master’s degree

Capitalize and do not use possessives in Bachelor of Arts, Master of Business Administration, Master of Fine Arts, or Master of Science.

The field of study should be written in lowercase except when it contains a language or nationality. An exception can be made for headlines, titles, and lists.

Examples:

• Jordan is pursuing a Bachelor of Science in civil engineering.
• Jordan is pursuing a Bachelor of Arts in English.

Academic degree abbreviations written with periods:

A.A.
A.S.
A.A.S.
B.A.
B.S.
B.P.S.
M.A.
M.S.
M.Ed.
Ph.D.

academic degree abbreviations written without periods

BPS
BSN
MAT
MBA
MSN
RN

For consistency, use periods for all degree abbreviations when listed together (such as in the course catalog), with the exception of “RN to BSN.”

academic departments / schools

Capitalize names of academic departments or offices when they are used as proper nouns. Do not capitalize the word “department” when it follows the name of the program. The word “department” should only be capitalized when it precedes the name of the program.

Use an ampersand in academic departments/schools only when an ampersand is an official part of the department/school/office name.

When used in plural form, “departments” should not be capitalized. This rule also applies to university offices.

• The Department of Art and Design offers a number of majors. 
• The history department offers a number of majors.
• The departments of psychology and physics are located in the science building.
• Take your form to the Office of Admissions.
• The Admissions office will accept your form.

Use the following official school names:

Center for International Education
Harry Van Arsdale Jr. School of Labor Studies (School of Labor Studies on second reference)
School for Graduate Studies
School of Arts and Humanities
School of Business
School of Human Services
School of Multidisciplinary Studies
School of Nursing and Allied Health
School of Science, Mathematics and Technology
School of Social and Behavioral Sciences

academic titles

Use the suffix Ph.D. or Ed.D. instead of the “Dr.” prefix unless the degree holder is a medical doctor.

In articles/long-form copy, refer to academics as “professor” (lowercase, unless starting a sentence) on first reference and then by last name only in subsequent references.

• Anna Smith, Ph.D.
• Professor Anna Smith, Ph.D., is writing the grant proposal. Smith says she hopes it will bring much-needed funds to her research program.

Active Voice

Use active voice. Avoid passive voice. In active voice, the subject of the sentence does the action. In passive voice, the subject of the sentence has the action done to it.

• YES: Jim logged into the account.
• NO: The account was logged into by Jim.
• YES: Our financial aid office will mail award notices.
• NO: Award notices will be mailed by our financial aid office.

One exception is when the person performing the action appears in one sentence and then the next, or when you want to emphasize the action over the subject:

• Your account was flagged by our IT team.

address

See mailing address.

alumni

Use the gender-neutral “alum” for all singular alumni. SUNY Empire uses alumni as the plural for multiple graduates.

Class years should appear after a graduate’s name in first reference in publications, with the exception of headlines, photo captions, blurbs and other call-out copy.

Use an apostrophe before the year. The apostrophe should face the direction of the “missing” numerals: Joe Smith ’19.

There is no comma between the name and the apostrophe. If there are two graduating years, put a comma between them.

• Empire State University alumni Erin Hamlin ’11 and Ashley Caldwell ’14 were guests at the White House.
• John Smith ’96, ’02 will be the guest speaker at the residency.

American ethnicity

Always capitalize. Use a hyphen to designate dual heritage. When possible, refer to a person’s country of origin, rather than region. 

• Native American — acceptable for those in the U.S. Where possible, use the name of the tribe instead.
• African-American
• Asian-American
• Caribbean-American
• Filipino-American
• Italian-American
• Mexican-American

and | &

Do not use ampersands when referring to degree-specific titles, departments, and offices unless one is an official part of the program/office name.

• YES: business, management and economics
• NO: business, management & economics 

Ampersands are used in promotional materials (collateral/brochures, posters, web content, releases, and flyers) to make the content more inviting (outside of degree-specific titles and offices). 

area of study (majors/concentrations)

Don't capitalize general areas of study/majors/concentrations unless that area of study is the name of a language (English, French, etc.).

• He majored in English, not civil engineering.
• She is earning a bachelor’s degree in history.

audiovisual

(adj.) designed to aid in learning or teaching by making use of both hearing and sight

audiovisuals

(n.) audiovisual teaching materials

autism

Capitalize Autistic when referring to a person but lowercase “individuals with autism” and autism spectrum disorder.

award

Capitalize "award" only when it is part of the official name of an award.

• The inaugural Award for Excellence in Environmental Sustainability was presented to Albert A. Stirpe Jr.
• Receiving SUNY Empire State College's inaugural award is a great honor," said Stirpe.

B

baccalaureate

Overseas, the term “baccalaureate degree” is the equivalent of a secondary-school diploma. Use the term “bachelor’s degree” whenever possible.

Also see academic degrees.

book titles

See composition titles.

brand

See Empire State University brand name.

bulleted list

See lists.

C

campuses

See Locations.

capital district | capital region

When referring to New York state’s capital and surrounding communities, use Capital Region, not Capital District. Use initial caps.

cellphone

one word (no hyphen)

centuries

The word “century” should be lowercased.

It is ok to use numbers to represent centuries.

It is also ok to use ordinal indicators (st, th, rd, nd) after centuries.

For example: the 21st century

certificates

Advanced certificates are offered by the School for Graduate Studies.

Reserve the term "graduate certificate" for internal use only.

Certificate is used for certificates at the undergraduate level. Associate and bachelor's degree program plans may include a certificate.

chairman | chairwoman

Capitalize as a formal title before a name.

Do not use chairperson, chair or co-chair unless it is an organization's formal title for an office.

Also see college titles.

check in | check-in

Use "check in" as a verb. Hyphenate when the term is used as a noun or an adjective.

check out | checkout

Use check out as two words when used as a verb. Use checkout as one word when used as a noun or attributive noun.

class years

Do not capitalize in body copy, even when referring to specific classes.

• class of 1999
• class of ’99

Also see Alumni.

college

Do not capitalize the word "college" without a specific name.

Also see Empire State College brand.

college brand

See Empire State College brand and acronyms.

college titles — administrative, faculty and staff

Capitalize a person’s title, if used, before the name. 

Do not capitalize titles when listed after a name.

Do not capitalize titles that do not include a name.

Professor, associate professor, assistant professor, mentor, instructor and other titles are not capitalized unless used before a name.

Also see chairman, chairwoman, commas and titles and individual references.

collegewide

one word (no hyphen)

commas

Love it or hate it, the Oxford comma is back. When writing a list or series, use the Oxford (serial) comma.


• YES: Sara admires her parents, Oprah, and Tom Cruise.
• NO: Sara admires her parents, Oprah and Tom Cruise.

commas and periods with quotation marks

Always place commas (and periods) inside quotation marks, but always place commas outside quotation marks prior to the quote.

commas and titles

Use commas to set off an identification or title following a name.

Also see college titles.

committee, council and panel names

Capitalize names of specific committees, councils and panels. When not using the full name of the group, write the word in lowercase letters.

Commons or the Commons

The Commons is a Web-publishing environment for the Empire State College community sponsored by Information Technology Services.

Unless starting a sentence,  only capitalize Commons and not "the."

composition titles

Apply the guidelines listed here to book titles, computer game titles, movie titles, opera titles, play titles, poem titles, album and song titles, radio and television program titles, and the titles of lectures, speeches and works of art.

• Capitalize the principal words, including prepositions and conjunctions of four or more letters.
• Capitalize an article — the, a, an — or words of fewer than four letters if it is the first or last word in a title.
• Put quotation marks around the names of all such works except the Bible and books that are primarily catalogs of reference material. In addition to catalogs, this category includes almanacs, directories, dictionaries, encyclopedias, gazetteers, handbooks and similar publications. Do not use quotation marks around such software titles as WordPerfect or Windows.

Also see magazine names and newspaper names.

concentration

Capitalize the area of study. Use lowercase for the concentration.

concentration

Contractions give your writing an informal, friendly tone. In most cases, use them as you see fit. Best practices say to avoid contractions when writing content for an international audience.

copy tone and personality

The tone of Empire State College should be confident, positive and upbeat. We do not talk down to our audience — they are intelligent, motivated individuals. Nor do we need to be humble or unassuming — we are a high-quality institution, providing a truly unique service and filling a critical need for our nontraditional students.

Also see voice.

course names

Capitalize the important words when using the formal name of a study or course. Use lowercase if not using the formal name. Do not use course numbers in copy.

• He is taking Introduction to Creative Writing and Editing for Clear Communication this summer.
• He plans to take a writing course this summer.

course numbers

Do not use hyphens when using or listing courses by number.

• YES: NURS 6065
• NO: NURS-6065

coursework

One word, not two.

courtesy titles

See individual references.

COVID-19

Capitalize and include the number when referring to the disease. Use without the number if need space for headlines.

Lowercase names of variants such as omicron.

credits | credit hours

Use numerals to refer to credits.

cybersecurity

One word, not two.

D

dates

Although AP style allows for abbreviations of certain months, we spell out days of the week and all months, as it is cleaner and easier to read.

• Saturday, January 24

Do not use ordinal indicators (st, th, rd, nd) after dates. Use numerals only.

• YES: October 12
• NO: October 12^th

When listing only a month and year, spell out the month and do not separate the month and year with commas.

• March 2020

When writing a date range, the use of “to” is preferred, unless there are numerous dates being listed in a row or column, such as the Term Bookmark. In that case, please use the en dash.

• YES: October 12 to 14
• NO: October 12-14

directions

Lowercase north, south, east, west when they indicate compass direction. Capitalize if you’re talking about a region.

• To get there, travel north on the highway.
• She’s from the Midwest.

Also see regions.

Diversity, equity and inclusion language

When referring to students who are of disadvantaged backgrounds or historically underrepresented or unrepresented, we prefer the phrase "historically marginalized groups."

Individuals are NOT diverse; groups are.

drop-down

one word (with hyphen)

dropbox

one word (no hyphen)

E

e.g. (never eg)

The abbreviation for the Latin "exempli gratia" (meaning "for example)"is always followed by a comma.

ellipses

Treat an ellipsis as a three-letter word, using three periods with a space on either side ( … ).

Em dashes

Use the em dash to create a strong break in sentence structure. They can be used in pairs like parentheses — that is, to enclose a word, or a phrase, or a clause — or they can be used alone to detach one end of a sentence from the main body. A good rule of thumb is to reserve em dashes for those places where the comma doesn’t provide a strong enough break. SUNY Empire uses a space on both sides of the em dash. (See en dash on the following page).

email

one word (no hyphen)

email addresses

When writing out an email address, only capitalize letters if:

• The email address is a person’s first and last name.
• The email address is a city or town.
• The email address has multiple words that are more readable with initial caps on each word.

If there are no proper names or multiple words in the email address, use all lowercase letters. If a sentence ends in an email address, you will still use a period at the end of the sentence.

• Smith@sunyempire.edu
• FortDrum@sunyempire.edu
• FinancialAid@sunyempire.edu
• apply@sunyempire.edu
• apply@sunyempire.edu/MarchForward

emeriti

Identify retired faculty and staff in the following manner:

Emerita: feminine singular

Emeritae: feminine plural

Emeritus: masculine singular

Emeriti: masculine plural or masculine and feminine plural.

Empire State University brand name

The first time the university is mentioned, use "Empire State University," and use "SUNY Empire" for subsequent copy.

Example: Empire State University serves a higher percentage of adult and working learners than any other undergraduate degree granting university in NYS. SUNY Empire...

When referring generically to the university, use all lowercase.

Example: The university offers undergraduate degrees and certificates

En dashes

The en dash is a mid-sized dash (longer than a hyphen, but shorter than an em dash) that means “through” and is mostly used to show ranges in numbers and dates. It can also be used for clarity in forming complex compound adjectives. The en dash is meant to be the same width as the letter N. On a Mac, press the option and minus keys. Do not put a space on either side of the en dash.

esports

All lowercase except when starting a sentence or appearing in initial caps titles.

exclamation points

Use exclamation points sparingly, and never more than one at a time. Can’t decide whether or not to use an exclamation point? Read your copy aloud. If your voice doesn’t get louder and/or more excited, don’t use an exclamation point.

Exclamation points go inside quotation marks. Like periods and question marks, they go outside parentheses when the parenthetical is part of a larger sentence, and inside parentheses when the parenthetical stands alone. Like all other punctuation, there is no space between the last letter of a sentence and the exclamation point.

F

FAQ (not FAQs)

Common abbreviation for “frequently asked questions.” Written in all caps. No need to spell out on first reference. Do not add an “s” after FAQ, as “questions” is already plural.

fax

Fax is preferable for facsimile or facsimile machine.

Unless the first word of the sentence, fax is not capitalized.

File Extensions

When referring to a file extension type, use all uppercase without a period. Add a lowercase s to make plural.

• GIF
• PDF
• HTML
• JPGs
• PNG

first-come, first-served

Use the expression 'first-come, first-served,' not 'first-come, first-serve.' This is the correct expression.

flier (not flyer)

Flier is the AP style preferred term for a handbill or advertising circular.

forms and informal documents

Don’t capitalize the titles of forms or informal documents, such as exemption request forms, immunization forms, or leave requests.

fractions

See numbers - decimals and fractions.

full time | full-time

Hyphenate only when used as a compound modifier (when two or more words collectively modify a noun).

• She works full time.
• She is a full-time employee.

G

graduate degrees awarded at Empire State College

Master of Arts — M.A.

Master of Arts in Adult Learning — MAAL

Master of Arts in Liberal Studies — M.A.L.S.

Master of Arts in Teaching — MAT

Master of Business Administration — MBA

Master of Science in Nursing — MSN

graduate school

See Empire State College brand.

H

hashtags (#)

A hashtag is metadata (data that provides information on other data) used to “theme” topics on social networks, such as Twitter, Facebook, and Instagram. Limit your hashtags to three or fewer per post.

See “Web Standards” for more information.

headings on Webpages

Headings at all levels should use title case.

Headings that are true, punctuated sentences should use sentence case.

Heading levels should be nested to show the proper hierarchy of the page structure

The webpage's title is always a first-level heading <H1> and the only <H1> on the page.

Main sections in the page are second-level headings <H2>.

Subsections of the main section are third-level <H3> and then fourth-level <H4> headings.

For more information, see Writing for the Web located in the Web Standards and Practices Guide.

headlines

Headlines are written in title case. Do not use punctuation in a headline unless the title is a question.

• Flexible and Affordable Online Education
• Explore Our Degree Offerings

healthcare

one word (no space).

homepage

one word (no space)

hyphens

Used most commonly to combine words (making compounds such as advanced-level, for example) and to separate numbers that are not inclusive (phone numbers and Social Security numbers, for example).

Do not put a space on either side of the hyphen, unless the hyphen is being used as a minus sign or as a hanging hyphen (“nineteenth- and twentieth-century literature”). By definition, a hanging hyphen will have a space after it but not before it.

I

i.e. (never ie)

The abbreviation for the Latin "id est" (meaning "that is") is always followed by a comma.

Incident Ticket

Capitalize Incident Ticket.

Include or Including 

If a list is comprehensive, do not use the word ‘include.’ Include is used only when the list offers a few examples.

individualized learning

The university is moving away from this term in web copy, as SEO research tells us it is not being searched by our prospects. Use “personalized learning” instead.

Also see personalized learning.

informal documents and forms

Do not capitalize the titles of forms or informal documents such as an exemption request form, a learning contract or a leave request.

Internet

Lowercase in all instances, unless at the beginning of a sentence.

Internet address — a URL

In text, try to use the name of the website rather than the Web address, in the same fashion that you would use the name of a place and not its address in the physical world. Use ".com" only if it is part of the legal name, as in Amazon.com Inc.

If the Internet address is used, do not include the protocol (http, https, mailto) and :// portion of the address.

Also see Web addresses.

A

Keywords

Keywords are ideas and topics that define what your content is about. For SEO, they're the words and phrases that users enter into search engines, also called "search queries." For a list of SUNY Empire keywords, see “Web Standards” for more information.

L

lecture titles

See composition titles.

lists

Give context to lists with a brief introduction.

Only number lists when the order is important, such as describing steps of a process. Don’t use numbers when order doesn’t matter.


The university uses bullets (not dashes or other symbols) for list items and punctuates them as follows:

• Capitalize the first letter of each bullet point.
• If one of the list items is a complete sentence, use proper punctuation and capitalization on all of the bulleted items.
• If list items are not complete sentences, don’t use punctuation after list items, but do capitalize the first word of each item.
• Do not use semicolons at the end of list items.

locations

There are operational differences (hours, staffing, services) that define a “campus” and a “learning hub.” The following are designated campuses. Everything else is a learning hub.

UPSTATE CAMPUSES

• Cheektowaga/Buffalo
• Hartsdale
• Newburgh
• Rochester
• Saratoga Springs
• Syracuse

DOWNSTATE CAMPUSES

• Brooklyn
• Garden City
• Hauppauge
• Manhattan
• Selden
• Staten Island

log in | log on

Two words when used as a verb to initiate interaction with a computer or network.

login | logon

One word when used as a noun or part of a noun: “login screen.”

M

magazine names

Capitalize the initial letters of the name but do not place it in quotes.

Lowercase magazine unless it is part of the publication's formal title: Harper's Magazine, Newsweek magazine, Time magazine.

mailing address

Abbreviate avenue (Ave.), boulevard (Blvd.) and street (St.). All similar words (alley, drive, road, terrace, etc.) always are spelled out.

Use the official two-letter U.S. Postal Service abbreviations only when listing mailing addresses.

master's degrees

See academic degrees and graduate degrees.

meta descriptions

Meta descriptions are used behind the scenes. Search engines pull meta descriptions and use them to describe the search listing.

Meta descriptions should be written in short sentences (150 characters max) and should accurately describe the page.

Example: SUNY Empire’s School of Nursing is CCNE-accredited. We offer nursing programs that can be completed part time, online, and onsite.

months

Abbreviate certain months when used with a specific date: Jan., Feb., Aug., Sept., Oct., Nov. and Dec.

For print publications, Empire State College also abbreviates Mar. and Apr. when used with a specific date.

Spell all months out when used alone or with a year alone.

more than | over

The preferred use is “more than” to indicate greater numerical value.

N

names (individual references)

Refer to individuals by first and last name, without courtesy titles, on first reference. After the first reference, use the last name only, regardless of the person’s rank and title.

All titles are lowercase when they do not immediately precede a name.

Only use courtesy titles (Mr., Miss, Ms. or Mrs.) in direct quotations.

Do not use middle initials unless using one helps to distinguish between two or more people.

Refer to “academic titles” for additional guidance.

New York

New York City (aka New York, N.Y.) is used to differentiate from New York state. State is not capitalized.

newspaper names

Capitalize "the" in a newspaper's name if that is the way the publication prefers to be known.

Do not place the name in quotes.

non or non-

In general, don’t use a hyphen when forming a compound that does not have special meaning and can be understood if "not" is used before the base word.

non traditional | nontraditional

SEO research indicates that SUNY Empire prospects search for/find us using the term “non traditional” with no hyphen and a space. You will see us write it this way when referring to “non traditional students” in web copy.

In print, the word will be written as “nontraditional.” No hyphen, no space.

The university is moving away from the term “non traditional learning” and toward “blended learning” when referring to the ways in which students can study—online, onsite, or both.

noncredit

One word (no hyphen).

nondegree

One word (no hyphen).

nonmatriculated

one word (no hyphen)

nonresident

One word (no hyphen).

nontraditional

one word (no hyphen)

# not No.

When creating forms, use the # sign not No.

numbered list

See lists.

numbers - cardinal

Spell out zero and whole numbers below 10.

Use numerals for 10 and above, unless the number starts a sentence or identifies a calendar year.

Always use numerals for percentages.

Always use numerals for credits or credit hours.

Spell out casual expressions.

numbers - ordinal

Spell out first through ninth if used to indicate sequence in time or location. Starting with 10th, use digits.

Use 1st, 2nd, 3rd, 4th and so forth when the sequence is assigned in forming names.

Never use ordinal numbers with dates.

numbers: decimals and fractions

Use a decimal point and numerals to represent decimal amounts. For amounts less than 1.0, use zero before the decimal point.

• The ratio of a circle's circumference to its diameter is approximately 3.14.
• The number of applicants rose 0.9 percent in January.

Spell out fractions less than one and use hyphens between the words.

Use numerals for precise amounts larger than one with a space between the whole number and the fraction. Whenever practical, convert to decimals.

• Approximately two-thirds of the students attended the guest lecture.
• The walk from our hotel to the National Museum of Dance is 1.75 miles.

numbers - ratios

Use numerals and hyphens to represent ratios. The word "to" is omitted when the numbers precede the word "ratio" or similar phrase.

numbers and hyphens

All compound numbers between twenty-one and ninety-nine are hyphenated when spelled out.

Use to show numerical ranges, meaning “up to and including” — of dates, ages, pages, etc.

Use a hyphen before a numeral.

Use hyphens for ages expressed as adjectives or as substitutes for a noun.

numerals

Spell out numbers zero through nine — unless you are using the number to specify someone’s age. Write numbers 10 and over in numeric form.

• She said there are seven revisions to the viewbook.
• The admissions office requested 12 additional copies.
• Ava is 4 years old.

Spell out numbers when they begin a sentence.

• Ten new students signed up for the information session.

If the sentence starts with a large number, consider rewriting it.

• NO: 955 people attended the conference.
• YES: The conference drew 955 people.

A sentence CAN begin with a year.

• 2002 was a wonderful year.

Common exceptions where numbers are preferred over words:

• Addresses
• Ages (but not for inanimate objects)
• Credits/Credit Hours
• Dollars and cents
• Dates
• Dimensions
• Highways
• Percentages
• Speed
• Temperatures
• Times

Numbers greater than 3 digits get commas. Seem obvious? You’d be surprised!

• 1,000
• 150,000

nursing program | nursing school

See Empire State College brand.

O

offices

University offices should be written as follows in publications and other marketing and communications copy.

• First reference: Office of Admissions
• Second reference: admissions office
• First reference: Office of Financial Aid
• Second reference: financial aid office

one to one

Only hyphenate if one to one is modifying a noun. It is not written as “one on one.”

• Work one to one with your mentor.
• We offer one-to-one mentoring.

online

One word (no hyphen) in all cases.

onsite

One word (no hyphen) in all cases.

• We offer classes onsite.
• We offer onsite classes.

ordered list

See lists.

over | more than

The preferred use is “more than” to indicate greater numerical value.

See more than | over.

P

part time | part-time

Hyphenate only when used as a compound modifier.

• He goes to school part time.
• He is a part-time student.

password

one word (no space)

percentages

It might break AP guidelines, but we use the % symbol instead of spelling out “percent.” It’s a quicker, cleaner way to show statistics in headlines, body copy, and infographics. Exceptions include press releases, magazine articles, and other more formal types of journalistic and academic writing.

Always use numerals for percentages. If a percentage starts a sentence, rewrite it.

• More than 90% of the class completed the final project on time.

periods

Periods go inside quotation marks. They go outside parentheses when the parenthetical is part of a larger sentence, and inside parentheses when the parenthetical stands alone.

Use one space after a period.

person or voice

Our student-centered writing style is written in first- and second-person plural (we, us, you).

If you must write copy in third person, use third-person plural (they/them/their) to avoid using the clunky “he/she” and “his/her.”

personalized learning

Use this term when writing about the customization of degrees and programs at SUNY Empire, particularly in web copy, as SEO research tells us it is searched by our prospects far more than the terms “individualized” and “customized.”

photo captions

Nearly all AP captions follow a simple formula. The first sentence of the caption should follow this structure.

1. The first clause should describe who is in the photograph and what is going on within the photo, in the present tense, followed by the city and state where the image was made, following AP style for the city and state as appropriate.
2. Captions must give attribution for action not seen (e.g., the scene of accident where more than 10 died, according to police).
3. The last portion of the first sentence should be the date, including the day of the week if the photograph was made within the past two weeks, and preceded by a comma. (e.g., Tuesday, May 13, 2014).

These three elements are mandatory and no caption is complete without all of them.

Names should always be listed in order, left to right, unless it is impossible for the caption to read normally otherwise. With multiple people identified within the caption, enough representations to placement are necessary so there is no confusion as to each subject's identity. Do not use middle initials.

The second sentence of the caption is used to give context to the news event or describe why the photo is significant. A photo caption's second sentence should be carefully crafted to include information or additional relevant observations from the photographer on scene. There may be some instances when a second sentence is not needed.

Whenever possible, try to keep captions to no more than two concise sentences, while including the relevant information. Try to anticipate what information the reader will need.

Do not use periods in captions that are not full sentences.

pop-up

one word (with hyphen)

prefixes

Generally do not hyphenate when using a prefix with a word starting with a consonant.

Three rules are constant, although they yield some exceptions to first-listed spellings in Webster's New World College Dictionary:

• Except for cooperate and coordinate, use a hyphen if the prefix ends in a vowel and the word that follows begins with the same vowel.
• Use a hyphen if the word that follows is capitalized.
• Use a hyphen to join doubled prefixes, such as sub-subparagraph.

prepositions

When using prepositions in title case, capitalize prepositions of four letters or more.

pronouns (he, she, they)

The word ‘they’ is the preferred pronoun when referring to individuals of unknown gender identity, and acceptable as a singular pronoun. It helps avoid the clunky “he/she” and “he or she” construct and is inclusive of all gender identities. For example, “Every student should do the best they can.”

Q

Q-and-A format

Write out "and" and use hyphens.

question marks

Question marks go inside quotation marks if they're part of the quote. Like periods, they go outside parentheses when the parenthetical is part of a larger sentence, and inside parentheses when the parenthetical stands alone.

quick links

Two words.

quotation marks

Periods and commas go within quotation marks. Question marks within quotes follow logic — if the question mark is part of the quotation, it goes within. If you’re asking a question that ends with a quote, it goes outside the quote.

Use single quotation marks for quotes within quotes.

• Who was it that said, “Education is a seamless web”?
• Kim said, "Ernest Boyer said, 'Education is a seamless web: one level of learning relates to every other.'"

R

ranges and spans

Use numerals and an en dash (–) to indicate a range or span of numbers — unless it is a date (see "dates"). Think of the en dash as meaning "through."

• Transcript review takes 7–10 business days.

regions

In general, lowercase "north," "south," "northeast," etc., when they indicate compass direction.

Capitalize compass points when they designate regions or widely known sections.

Capitalize recognized regions of New York state. Empire State Development has identified the following New York state regions:

• Capital Region
• Central NY
• Finger Lakes
• Long Island
• Mid-Hudson
• Mohawk Valley
• New York City
• North Country
• Southern Tier
• Western NY

S

says | said

When quoting someone, use present tense.

• YES: "Partnering with SUNY Empire has helped our business grow," Jane Smith says.
• NO: "Partnering with SUNY Empire has helped our business grow," Jane Smith said.

school

Capitalized only when it precedes an official unit name (see "academic departments/schools").

Schools (also see academic departments/schools)

Use the following:

School for Graduate Studies

School for Undergraduate Studies

Harry Van Arsdale Jr. School of Labor Studies (School of Labor on second reference. Any use of "the: before the name will be lowercase.)

Center for International Education

School of Nursing and Allied Health

School of Arts and Humanities

School of Business

School of Human Services

School of Multidisciplinary Studies

School of Science, Mathematics and Technology

School of Social and Behavioral Sciences

seasons

Seasons and their derivatives (summertime) are lowercase, unless you're talking about the Summer Olympics, Fall Term or something else that uses a season as part of its name.

semicolons

Use semicolons sparingly. They usually support long, complicated sentences that should be simplified. Use an em dash (—) instead, or start a new sentence.

Do not use semicolons at the end of items in a bulleted list.

states

When abbreviating a state name, the university uses standard postal abbreviations, not AP state abbreviations.

The word "state" is not capitalized when writing "New York state," as it is not part of the official state name.

If necessary, use "New York state" rather than "New York" to differentiate the state from New York City.

statewide

One word (no hyphen).

SUNY-wide

One word (with hyphen).

systemwide

One word (no hyphen).

T

task force

Two words (no hyphen).

telephone numbers

Use hyphens without spaces between numbers. Do not use periods between numbers. Do not use parentheses to offset an area code. If the number contains words/letters, use ALL CAPS.

• YES: 518-581-5334
• NO: 518.581.5334

the

Lowercase in front of proper names:

• the Black Male Initiative

time

Use numerals and lowercase a.m. or p.m. with a space after the numeral. Don't use minutes for on-the-hour time.

• 7 a.m.
• 7:30 p.m.

When using a time with a date, write the date first, followed by the time. If a sentence ends with an a.m. or p.m. abbreviation, do not add an additional period at the end of the sentence.

• Open House is on Wednesday, April 13 at 2 p.m.

When listing a range of dates or times, use the word "to" unless space is limited.

• The study skills workshop will take place from 2 to 3 p.m. (Not 2–3 p.m.)

Omit the first a.m. or p.m. if both times are in the morning or both times are in the afternoon/evening.

 

time zones

For out-of-state and international students, specify time zones when writing about a scheduled event. Time zones and their abbreviations are capitalized. Do not use periods. There is a space between the time and the time zone.

Eastern Standard Time = EST
Eastern Daylight Time = EDT

• The information session will be held on Monday, October 7, 2019, at 11 a.m. EST.

title case

Apply the following standards to the titles of books, computer games, movies, operas, plays, poems, albums, songs, radio and television programs, lectures, speeches, and works of art:

• Place title in quotes — do not use italics online.
• Capitalize the principal words, including prepositions and conjunctions of four or more letters.
• Capitalize an article — the, an, a — or words of fewer than four letters only if it is the first or last word in the title.

Do not use quotations around the names of magazine, newspapers, the Bible or books that are catalogues of reference materials.

• The Washington Post first reported the story.

Do not underline or italicize publication/media titles in copy.

titles (professional)

Capitalize a professional title only if it's used immediately before a person's name.

• Principal Richard Jones
• Vice President Jennifer Smith

Lowercase a professional title if it appears after a person's name of if it's a job description.

• Richard Jones, principal at ABC High School
• Jennifer Smith, vice president at ABC Corporation
• She wants to be president when she grows up.

toward

Not towards.

U

United States | U.S.

The university does not write out United States on first mention. The abbreviation U.S. is acceptable in all instances.

university

Do not capitalize the word "university" without a specific university name. The same goes for "college."

university name

• Use Empire State University on primary uses.
• Use SUNY Empire on subsequent uses.
• If speaking to out-of-state/international audiences, spell out State University of New York on first reference.
• The word "university" is not capitalized when it stands alone.

URLs (also see web addresses)

If a web address falls at the end of a sentence, use a period at the end of the sentence. This is consistent with both AP and Chicago styles.

username

One word (no space).

W

web

Lowercase in all instances.

web addresses

Avoid spelling out website URLs, but when you must, use all lowercase letters and include the www. Do not include http:// and https://. Do not include the unnecessary "/" at the very end of an address.

• YES: www.sunyempire.edu
• NO: www.SunyEmpire.edu
• NO: http://www.SunyEmpire.edu/

Upper case is acceptable in vanity URLs to make them more legible for users and easy to remember. This is common practice with vanity URLs.

• YES: www.sunyempire.edu/UGgrades

web links

Don't include preceding articles (a, an, the, our) when you link text. For example:

• YES: View our undergraduate course catalog for more information.
• NO: Read our undergraduate course catalog for more information.

If a link comes at the end of a sentence or before a comma, do not link the punctuation mark. Avoid writing "Click here!" or "Click for more information" or "Download this." Instead, hyperlink relevant keywords.

Hyperlinks should be underlined.

webpage

One word, lowercase.

website

One word, lowercase.

wellbeing

One word.

Y

years

Add an s but no apostrophe to numbers to make them plural.

• YES: She graduated in the 90s.
• NO: She graduated in the 90's.

Abbreviate decades when referring to those within the past 100 years.

• the 00s
• the 90s

When referring to decades more than 100 years ago, be more specific:

• the 1900s
• the 1890s

Years are an exception to the rule that a numeral should not start a sentence.

• 2002 was a very good year.

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