Marketing Analytics
The Master of Science in Marketing Analytics is a 30-credit, fully online program that equips you with the tools to turn complex data into strategic marketing decisions.
You’ll explore consumer insights, campaign performance, and marketing trends using technologies like machine learning and artificial intelligence. Whether you're growing your career in digital marketing or transitioning into a data-driven role, this program builds advanced skills in marketing analytics, research, and global strategy. A hands-on capstone lets you apply what you learn through a real-world project.
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Our team can help you prepare for the next step in your career.
Master of Science in Marketing Analytics
Next term starts
Fall 2025
Ready to Apply?
The deadline for the Fall 2025 term is August 1. How to Apply
What you’ll learn through this program:
What you’ll learn through this program:
- Apply machine learning in marketing
- Use AI for campaign insights
- Visualize data for strategic decisions
- Bridge communication between teams
Put Data to Work in Your Marketing Career
Leverage marketing data to inform strategy, optimize performance, and improve outcomes in roles such as:
- Marketing Analyst
- Digital Campaign Manager
- Consumer Insights Strategist
- Brand Analytics Manager
- Data-Driven Marketing Consultant
Interested? Start Here
Advance Your Career with Marketing Analytics
We’re here to help you reach your goals from day one. Our faculty and advisors will support you as you build expertise in data analytics, marketing strategy, and research. With our flexible online format, you can move forward at your pace while gaining the skills to lead with confidence in today’s data-driven marketing landscape.
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Apply for the M.S. in Marketing Analytics
Make sure you have all the admissions requirements and complete your application to be ready for our next term!
Next start term
Fall 2025
Deadline to apply
August 1
Start Your Degree
as soon as September 2, 2025.
Interested in the M.S. in Marketing Analytics?